For the launch of the 2026 AFL Toyota Premiership Season, we were tasked with revitalising an existing platform, building in a new spirit and sense of excitement to drive ticket sales. 

Relaunching ‘Get In On It’, we focused on the feeling that our beautiful game can elicit. The desperate urge to follow in your favourite players footsteps. Working up to the one feat unrivalled in any other sport. The pinnacle of athletic performance – the speccy.